serraglia_zebra_crossing
A Zebra Crossing A Zebra Crossing, from the City Walk Workshop

Data

SerraGlia portrait

SerraGlia [ˈsɛʀɑ jɑː].
Architect, visual artist* designer.
Born 1979, Italy.
Lives and works in Helsinki, Finland (2009 to the present).

Bio

SerraGlia is the alias of Italian architect and visual artist* designer Lorenzo Servi (born 1979).

Through painting graffiti, SerraGlia first discovered cities and their untapped visual environment. Having finished a master’s in architecture (2008, University of Florence), he focused his interest on the intersection of photography, visual arts and communication. In 2010 he founded LUMART, an architectural visualization studio based in Helsinki.

Parallel to his commissioned works, SerraGlia is constantly researching and analyzing issues in everyday life and built environments, then using them as the basis for creating self-initiated projects documented through photography, video and publications.

Using art as a medium for conveying ideas and questioning the meaning of art itself, SerraGlia aims to shake the viewer’s gaze from its everyday fog: to make people wonder, to inspire them to search for meanings and to show alternative points of view of our ‘reality’.

As part of his artistic practice, he is interested in how to make art more accessible to everyone. This led him to found the Imagined Museum of Contemporary Art, publishing the book Art Is Everywhere: How to Really Look at Things (BIS Publishers) and holding workshops in Finland and abroad.

Areas of Interests

Built-environments
When-ordinary-and-banal-become-eye-catching
Art-as-medium
Relationship-between-images-words-language
Manipulated-images
Fake-vs-Real
Conceptual-art
Relationship-between-art-and-viewer
Connecting-visual-arts-with-non-arts-experts
Series-of-images
Printed-matter

Member of

MUU artists’ association, Finland
The Union of Artist Photographers, Finland
Grafia – Association of Visual Communication Designers in Finland

Grants

VISEK, Centre for the Promotion of Visual Art
TAIKE, The Arts Promotion Centre Finland

References

Designboom
Minimalissimo
PIG Magazine N. 34 (interview in Italian)
Wired UK
World Architects
A complete portfolio/CV is available on request.